Sunday, April 23, 2006

Some Pot and Bowl story



I was reading an article today on IKEA's success.

IKEA. A scandinavian company that creates a comfortable living space in your home. The furnitures are of mediocre quality. They are not too high end nor bad enough to crack in just few days of usage. They have stores worldwide and their stores are GIGANTIC!

Personally I love shopping at IKEA. It's fun browsing all different types of furniture in a comfortable huge space. Their stuff are innovative. I bought a pot scraper for $1.99 and instead of the usual "hole" you see on the bottom end (where you hang your stuff), you get a suction area where you can just place it on your sink and there's no need to use a hammer, find a nail and then hang it on the wall.
It has created quite a commotion in my house. HAHA



Any takers? $9.99 for a wine rack. Not bad.


One must wonder, such a giganto company with stores all over the world, there mustn't be a place where IKEA is not accepted. If you think Mcd restaurants in India are frequently patronised by indians, then you are wrong. Indians hate McDs because of some serious issues with the oil they are using.

Believe it or not, IKEA is not welcomed by Japanese people. I mean, come on, just some furnitures and they aren't different from any of those sold in the japanese market. Honestly, I myself don't really get the reason behind this. I know japanese people only require small little space to live. And that's pretty much the information I have because I have never lived in Japan. Was it because of the style of the furnitures? Was it because of the huge IKEA store? Was it because they love to support their own local made products? Was it because Japanese people would prefer sushi to be served in the IKEA food court?Oh, talking about the Danish food, I love the cinnamon bun they sell.=P

Now they even have home appliances such as refrigerators, gas stove etc IKEA brand. =)

Maybe japanese people need more retro style. You know, afterall, Japanese people love to dress up really retro-ly. Their sense of fashion is different from the rest of the world.

Japan is a really difficult market to penetrate. I wish IKEA good luck!

No comments: